Congregational Marketing Kit
For use by ELCA congregations
The ELCA brand campaign is going national. We need your help to make
this campaign successful.
To help increase the visibility of your congregation in your community, we are providing a congregational marketing kit with
print and
online components.
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The kit includes:
PRINT
ONLINE
- Video to embed on your Web site or blog
- Web banners for your congregational or synodical Web site
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The following two-sided bookmarks corresponding to the print ads are available in PDF.
Each bookmark is available with light background and dark background.
For a 2-up layout to conserve paper, please call ELCA Communication Services at 800/638-3522, ext. 2439.
Postcards corresponding to the print ads are available in customizable PowerPoint format. Each postcard file is 1.4 MB.
Download instructions
for customizing the postcard with your congregation name and contact information.
Posters (11" x 17") corresponding to the print ads are available in standard PDF or customizable PowerPoint format. Each poster file is at least 1 MB.
If you download a customizable PPT file, fill in your congregation name and contact information and send the updated file to a printshop.
Customizable Print Ads
These customizable print ads are available as fillable PDFs.
Each print ad is available in three sizes (small, medium, large) and two versions (b&w, color).
Print dimensions: small: 6.5" x 3"; med.: 9.5" x 3"; large: 8" x 6"
Download instructions for customizing the print ads. If you still have questions, contact ELCA Communication Services at 800/638-3522, ext. 2439.
Vinyl banner
4' x 8' artwork
To download hi-res banner artwork:
Right-click, select "Save Target As..."
elcabanner.pdf (133 MB, PDF file)
The actual print file is very large and should only be accessed by a professional print shop. The print shop should print the banners with bleed and trim to the 4’ x 8’ size.
The print shop can source the file at http://downloads.elca.org/documents/elcabanner.pdf
Web banners
Share the message of the Evangelical Lutheran Church in America by displaying a Web button on your blog or Web site. This image (see below) is for use on your Web site, blog or e-newsletter to help promote the ELCA brand campaign. Web banners are in process and will be posted soon. If you have any questions or difficulties, please let us know.
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Instructions for downloading Web button:
- Right click on the graphic at right and choose "save image as ..."
- Save the graphic on your computer.
- Add the graphic to your site, blog or e-newsletter.
- Make sure to link the Web graphic to: http://www.elca.org/ourbrand
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Animated Flash Banners
728 x 90 pixels:



Instructions for downloading animated Flash Web banners:
- Right click on this link: banners_728x90.zip and choose "save target as ..."
- Save the zipped file on your computer.
- Extract the Flash files from the zipped archive.
- Add a Flash file to your Web site.
- Be sure to include the AC_RunActiveContent.js file in the same directory as the Flash file.
300 x 250 pixels:

Instructions for downloading animated Flash Web banners:
- Right click on this link: banners_300x250.zip and choose "save target as ..."
- Save the zipped file on your computer.
- Extract the Flash files from the zipped archive.
- Add a Flash file to your Web site.
- Be sure to include the AC_RunActiveContent.js file in the same directory as the Flash file.
Other Web banners
728 x 90 pixels:

300 x 250 pixels:

Instructions for installing Web banners:
- Right click on the image and choose "save target as ..."
- Save the file on your computer.
- Upload image to your Web site.
- Be sure to link image to http://www.elca.org/ourbrand