Downloadable resources:

• Plenary 3: Social Media Presentation by Andrew Bleeker and Michael Organ [slides]  

• Workshop: Social Media Marketing [slides]  

• Workshop: Finding Your Message [coming soon]

• Workshop: Crisis Communication [slides] | [handout]

• Workshop: Webcasting on Any Budget [slides] | [handout]

• Workshop: Alternative Spring Break [slides] 

* Workshop: Delivering a Great Flip Video  [slides]  |  [handout]  | [video projects]

Communication Workshops

Workshop presenters are ELCA Communication Services staff unless otherwise noted.

Scott Hendrickson Marianne Griebler Ben McDonald Coltvet		Social Media Marketing Social media is cheap, effective and fast. But it’s not exactly easy. Discover ways to harness its power for good. Join the ELCA marketing team as they share insight from successful campaigns as well as plans for future online ELCA brand engagement initiatives. Presenters:  Scott Hendrickson, Associate Executive Director; Director for Marketing, Public Relations and Creative Services  Marianne Griebler, Associate Director for Marketing; Member Communications  Ben McDonald Coltvet, Associate Director for Marketing; Managing Editor, ELCA.org  Jan Rizzo, Associate Director for Marketing; Editor, Seeds for the Parish  Brett Nelson, Associate Director for Marketing; Video Production		Janice Rizzo Brett Nelson
		Finding Your Message Find your organization’s voice in the chorus of Lutheran voices. Join consultants from Lipman Hearne, the leading nonprofit marketing communications agency, to learn how to cut through the clutter and communicate your core message. Presenters:  Rob Moore, President and CEO  Libby Morse, Senior Vice President and Creative Director
		Your Next Crisis is One Click Away As if fighting off a crisis wasn’t tough enough, now you have social media networks to contend with, complicating your response. Learn the basics of crisis communication — in the world and in the church — how to respond to such crises and a few tips about responding to commentary in social media forums such as blogs, Facebook, Twitter and YouTube. Presenter:    John Brooks, Associate Executive Director; Director, ELCA News Service
		Delivering a Great Flip Video This workshop will reveal some of the essential video production techniques to record quality video footage using a Flip video camera. Participants will also learn how to frame and compose images from events and meetings as well as how to capture interviews or direct-to-camera messages. Presenter:  Pam Wedgeworth, Managing Director and Owner, Wedgeworth Business Communications, Chicago
		Webcasting for Any Budget It’s never been easier to get your meeting or event streaming live on the Web. Join us for an overview of your options from basic to high-end, and learn best practices on shooting video for the Web, how to choose streaming bit-rates and how to decide if your event is a candidate for live streaming. Presenter:   Len Mason, Senior Web Developer

Campus Ministry Workshops

The following workshops are designed for college/university students and campus ministry staff/chaplains, but open to any “Follow Me” registrant:

       Lutheran Student Movement Alternative Spring Break Institute - leader Rozella Poston
       Music that Makes Community: A relational way of singing together without paper, books 
          or screens - leader Scott Weidler
       Interfaith Youth Core: Connecting with campus ministry staff - leader IFYC Staff
       Interfaith Youth Core: Connecting with college/university students - leader IFYC Staff

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